Privacy Policy

This website collects data to deliver the best content, services, and personalized digital ads. We partner with third party advertisers who may use tracking technologies to collect information about your activity on sites and applications across devices, both on our sites and across the Internet.

You always have the choice to experience our website without personalized advertising based on your web browsing activity by visiting the DAA’s Consumer Choice page, the NAI’s website, and/or the EU online choices page, from each of your browsers or devices. To avoid personalized advertising based on your mobile app activity, you can install the DAA’s AppChoices app here.

Log Files
Like most standard Web site servers we use log files. This includes internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, platform type, date/time stamp, and number of clicks to analyze trends, administer the site, track user’s movement in the aggregate, and gather broad demographic information for aggregate use. IP addresses, etc. are not linked to personally identifiable information.

Google Analytics
We use Google Analytics, which is Google’s analytics tool that helps websites to understand how their visitors engage with their web properties. It may use a set of cookies to collect information and report website usage statistics without personally identifying individual visitors. In addition to reporting website usage statistics, Google Analytics can also be used, together with some of the advertising cookies described below, to help show more relevant ads on Google properties and across the web and to measure interactions with the ads shown by Google. Learn more about how Google uses data when you use this website and about Analytics cookies and privacy information.

Cookies and web beacons
Our site does not use cookies. However, we use outside companies to display ads on our site and to collect statistics about web visitors. These companies may be placing and reading cookies on your web browser, or using web beacons to collect information. Remember that cookies do not allow anyone to access your private information on your computer. They only record information about your visits to a web site. Cookies may be used tfor personalization of ads but can be also used for non-personalized advertising.

Google
We partner with Google to display the advertising that pays for this website. For that to work effectively they will use cookies to store data and access data about your use of this website. You can learn more about how Google use this data and how to opt out if you choose here.

Other third party advertisers
Advertisers who will have access to data we collect on this site currently include: GoogleAdX, Freestar, AppNexus, IndexExchange, OpenX RhythmOne, DistrictM, RubiconProject, Sovrn, Conversant, Amazon, Sharethrough, EMX, SublimeSkinz, JustPremium, LKQD, Telaria, AnswerMedia, Pubmatic, bluTonic, ROIMedia, Aerserv, Lockerdome, Consumable, Beachfront, Gumgum, Triplelift, Media.net, BounceX, Undertone, Powerlinks, Nativo, NativoVideo, advertising.com, 33Across, Teads, and Unruly.

Cookie management
It is important to know that if you disable cookies you may not be able to use certain features offered by some web sites. You can disable cookies through your browser. Most browsers have instructions on how to disable cookies in their “Help” sections. The instructions for all browsers vary but the steps are generally similar for most.